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Published by Addison-Wesley in Reading, Mass .
Written in English

Subjects:

Places:

  • United States.,
  • United States

Subjects:

  • Brand name products -- United States,
  • Brand name products -- United States -- Marketing,
  • Advertising -- Brand name products -- United States

Book details:

Edition Notes

Includes bibliographical references and index.

StatementDavid Arnold.
SeriesInternational management series
Classifications
LC ClassificationsHD69.B7 A76 1992
The Physical Object
Paginationxxii, 259 p. :
Number of Pages259
ID Numbers
Open LibraryOL1726902M
ISBN 100201632799
LC Control Number92031025

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